Heineken Commercial Analysis

This commercial can be found here. The following paragraphs are to be taken very lightly.

Dear Heineken Marketing Division,

I was shocked and astonished to find that in a recent commercial presented by your esteemed company, you display a young woman and man celebrating with their friends about two things: a walk-in closet filled with clothes and shoes for the women, and a walk-in refrigerator for the men. The women shriek in excitement over the accessories, and the men exult similarly over the beer. My qualms with the commercial are not with the mildly sexist nature of it or the promotion of alcohol, but rather with the poor investment of a walk-in refrigerator.

In my humble experience, when a person comes across a large windfall of money he or she usually spends it on more suitable purchases, such as preposterously unnecessary cars and vastly oversized houses. The presence of a refrigerator loaded chock-full with beer is a terrible example of how to splurge. How will our children ever learn from your advertisement? Instead of displaying an inefficient beer fridge commercials, I suggest more realistic ideas, such as a car or perhaps an exorbitant watch. In any case, while your commercial certainly enumerated on the moderately attractive bits of wealth, I would like to see more gross excess in the future. Thank you.

Sincerely,

Sean T. Williams